What is Event Marketing?
Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. Each event is different, it has different audiences, different content, and different culture. Therefore, it deserves to be marketed in its own unique way. To succeed, the event marketer of the future needs to stay on top of the event marketing game.
Why is Event Marketing Important?
According to this report, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.
Additional statistics from the report include:
Most marketers (31%) believe that event marketing is the single most effective marketing channel.
An overwhelming majority of C-Suite executives (87%) believe in the power of live events and plan on investing in them more in the future, many companies are using socialboosting.com to boost their content and reach to a higher customer rate.
84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event.
What makes the difference between a good and a great experience is your knowledge of what is happening now. This guide discusses the big shifts happening online and offline, which corporate event professionals need to be aware of, to market their events more efficiently.